Snapshot

• ‍‍Alissa Tyler, owner of three GameDay Med Spas, shares how she optimized leads into booked appointments through automation.
•  Change occurred by moving to a structured follow-up process through automation with GoHighLevel and Lobbie
• Alissa describes in detail her process and provides tools on her YouTube channel The Modern MedSpa with Alissa Tyler

Key Takeaways

• Speed wins. Responding within seconds dramatically increases booking rates.
• One follow-up isn’t enough. Use multiple automated touch points to increase conversion.
• One clear goal. Every message should drive patients toward one action: Book Now.
• Automation creates consistency. Systems out perform manual follow-up every time.
• The right technology stack makes the difference. Connecting GoHighLevel with Lobbie creates a seamless experience from marketing through patient care.

The Challenge: When Great Marketing Isn’t Enough

Like many successful MedSpas, Alissa Tyler wasn't struggling to generating interest. Advertising was working. Events were producing leads. Prospective patients were filling out forms. The problem was what happened next. Without a structured follow-up process, inquiries sat waiting for someone on the team to respond. Sometimes it happened quickly. Sometimes it didn't. And every delay reduced the likelihood that a prospective patient would actually schedule an appointment.

As Alissa explains, "Most MedSpas aren't losing leads because they don't have enough leads. They're losing them because they don't have a system to convert them fast enough." That realization became the catalyst for redesigning the entire patient acquisition process.

The Strategy: Build a System Instead of Relying on People

Rather than expecting staff members to remember every follow-up, Alissa built an automated workflow inside GoHighLevel and Lobbie that responds to every lead immediately and consistently.

Her approach is built around three principles:

1. Speed to Lead

The faster you respond the higher your conversion rate. The moment someone submits a form or responds to an advertisement, GoHighLevel automatically sends both a personalized text message and email containing a direct booking link. The response happens within seconds, not hours.

2. Multiple Touchpoints

Most patients don't book after the first message. GoHighLevel continues to nurture each lead through a carefully timed sequence of automated text messages and emails until they schedule an appointment. Instead of relying on memory or manual outreach, every prospective patient receives the same high-quality experience.

3. Make Booking Effortless

Every communication has one purpose to Book an appointment. Rather than encouraging phone calls or lengthy conversations, each email and text includes a direct booking link that allows patients to schedule whenever it's convenient for them, dramatically improving conversions.

The Technology Behind the Workflow

Alissa's workflow is powered by two complementary platforms, GoHighLevel and Lobbie.

GoHighLevel: The Marketing and Automation Engine

GoHighLevel captures incoming leads from advertisements, website forms, events, and other marketing channels. Once a lead enters the CRM, automated workflows immediately begin:

• Personalized text messages
• Follow-up emails
• Pipeline management
• Workflow triggers
• Appointment reminders
• No-shows and cancellation recovery campaigns

Every step is automated while remaining personalized through dynamic fields like the patient's name, clinic name, and booking link. The result is a scalable lead nurturing system that works around the clock.

Lobbie: Connecting Marketing to Scheduling, Intake and the EMR

Generating appointments is only half the journey. Once a patient books, that information needs to move seamlessly into the clinic's operational workflow. That's where Lobbie comes in. Through its integration with GoHighLevel, Lobbie bridges the gap between marketing and clinical operations. Patient information flows directly into the EMR, eliminating duplicate data entry and ensuring every appointment is ready with automated intake, documentation, treatment, and ongoing patient management.

Instead of disconnected software platforms, Alissa's clinics operate with a connected ecosystem working together.

• Marketing
• Intake and Scheduling
• Patient Records (EMR)
• Clinic operations

Building for Scale

Alissa also created clearly defined pipeline stages inside GoHighLevel to keep every patient moving through the appropriate workflow.

Examples include:

• Bookings in Progress
• Appointment Booked
• No-Show Follow-up
• Cancelled Appointment Recovery

As patients move through each stage, automation takes over adding tags, updating pipeline status, sending personalized communications, and removing patients from workflows once they've completed the desired action. The system doesn't simply send messages. It manages the entire patient acquisition process.

The Outcome

By replacing manual follow-up with a structured automation system, Alissa created a process that is:

• Faster
• More consistent
• Easier for staff
• Better for patients
• Scalable across multiple clinic locations

Instead of wondering whether leads are being contacted, her team knows every inquiry receives immediate attention. Instead of chasing patients, the system guides them naturally toward bookings. Patients then experience seamless scheduling and automated intake,  Instead of juggling disconnected software, GoHighLevel and Lobbie work together to create one seamless experience.

What Other Med Spa Owners Can Take from Alissa’s Experience

Alissa Tyler's experience highlights that sustainable growth isn’t simply about generating more leads. It depends on building systems that consistently convert the leads into booked appointments through automated scheduling and intake for patients. Patients arrive with paperwork done and ready to be seen, creating patient experiences that build confidence and lasting relationships.

By combining GoHighLevel's powerful marketing automation with Lobbie's integrated Scheduling/Intake and EMR, clinics can create a modern patient journey from the first inquiry to the first appointment and beyond that is efficient, personalized, and built to scale.

Alissa describes her process in detail on her YouTube channel The Modern Med Spa with Alissa Tyler

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